creative

adjective /kri'eɪtɪv/
relating to the conceptual or artistic side of advertising
There are three copywriters and four illustrators in the agency’s creative department.
He has had good experience working on both the creative and the administrative sides of advertising.
noun
someone who works in the conceptual or artistic side of a business
▪▪▪
‘…agencies are being called on to produce great creative work and at the same time deliver value for money’ [Marketing Week]

Marketing dictionary in english. 2015.

Look at other dictionaries:

  • Creative — Technology Limited Unternehmensform Limited Gründung 1. Juli 1981 Unternehmenssitz Singapur …   Deutsch Wikipedia

  • Creative — is an adjective for things demonstrating creativity. Creative can also refer to: Creative materials, imagery, or collateral, in advertising Creative agency Creative class, a socioeconomic class Creative Commons, a non profit organization devoted… …   Wikipedia

  • Creative FM — Broadcast area UK Huddersfield (Restricted Service Licence) Worldwide ( …   Wikipedia

  • creative — [krē āt′iv] adj. [ML creativus] 1. creating or able to create 2. having or showing imagination and artistic or intellectual inventiveness [creative writing] 3. stimulating the imagination and inventive powers [creative toys] 4. imaginatively or… …   English World dictionary

  • Creative — Cre*a tive ( t?v), a. Having the power to create; exerting the act of creation. Creative talent. W. Irving. [1913 Webster] The creative force exists in the germ. Whewell. [1913 Webster] …   The Collaborative International Dictionary of English

  • creative — 1670s, having the quality of creating, from CREATE (Cf. create) + IVE (Cf. ive). Of literature, imaginative, from 1816, first attested in Wordsworth. Creative writing is attested from 1907. Related: Creatively …   Etymology dictionary

  • creative — index causal, causative, fertile, primordial, productive, prolific, resourceful Burton s Legal Thesaurus. William C. Burton …   Law dictionary

  • creative — [adj] artistic, imaginative clever, cool*, demiurgic, deviceful, fertile, formative, gifted, hip*, ingenious, innovational, innovative, innovatory, inspired, inventive, leading edge*, original, originative, productive, prolific, stimulating,… …   New thesaurus

  • creative — ► ADJECTIVE ▪ involving the use of the imagination or original ideas in order to create something. DERIVATIVES creatively adverb creativeness noun creativity noun …   English terms dictionary

  • creative — ▪ I. creative creative 2 noun [countable] informal MARKETING HUMAN RESOURCES someone working for a company that produces books, advertisements, or films, whose job involves writing, drawing, or having new ideas, and who does not have to wear a… …   Financial and business terms

  • creative — [[t]krie͟ɪtɪv[/t]] ♦♦♦ 1) ADJ GRADED: usu ADJ n A creative person has the ability to invent and develop original ideas, especially in the arts. Like so many creative people he was never satisfied. ...her obvious creative talents. Derived words:… …   English dictionary

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.